Pranitec’s Consumer Goods practice help its clients build great brands by connecting better with their consumers. On the run side, we help accelerate growth in existing portfolios, while on the change side we help our customers build new capabilities to drive consumer engagement. We bring our domain expertise in enabling digital transformation, value chain optimization and advanced analytics to meet – and shape – customer expectations.

Digitalization must be implemented as the foundation for operational transformation, allowing firms to embrace business flexibility, utilize a global workforce, and ensure interactive experiences. A connected IoT network is key to gathering customer data, for aligning products to diverse customer needs. Automation can not only optimize existing manufacturer-wholesale-retail cycles, but also unfold new modes of distribution.