The retail industry is witnessing a paradigm shift. Rapidly evolving technologies, changing customer expectations, and emerging digital firms are driving widespread disruption. Clearly, from a plethora of new products, markets, and customer segments to the burgeoning expansion of sales and marketing channels (like mobile and social commerce), retail is at a tipping point.
Customers are now demanding rich shopping experiences that are personalized, hyper-connected, and engaging. Additionally, several forces are revolutionizing the landscape: the explosion of data and connected devices, software defined infrastructure, cloud enabled as-a-service and experience, and outcome-driven digital platforms. This makes it imperative for retailers to showcase agility in tech adoption and business process optimization.
However certain challenges remain. These include lack of business models, siloed applications, and the inability to deploy new technologies. These impede the delivery of a seamless shopping experience. To overcome these obstacles and future-proof businesses, a robust and end-to-end strategy is the need of the hour.
Pranitec helps retailers better understand shoppers’ behavior and uncover business opportunities to drive footfalls as well as web traffic. Our cross-channel platforms enable brick-and-mortar retail stores and hybrid retailers to not only engage shoppers at the moment of truth, but also influence purchase decisions. Our retail ecosystem enhances the customer experience and maximizes share of wallet. Significantly, it streamlines operations across your enterprise and supply chain.
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